Examples in Clear Value Statements, From the Creative Director

Made in America: more than a label—a social & value statement Recently, I traveled to Brown University to attend A Better World by Design. ABWxD is a Brown/RISD annual combined tech and design conference that hails a community of collaborators and presenters from around the world. The speakers and presenters captivate, amaze and motivate attendees by networking and sharing…

The Woot Guide: Should your business show INTEREST in PINTEREST?

“Pinterest, the most popular image-based social-media network, unveiled a new feature. This one’s called ‘interests’ an easier way for users to find and follow pins from people with shared—yup, you guessed it—interests. Todays ‘Interests’ rollout marks the latest major Pinterest upgrade in a string of updates over the past six months. Last April, the San Francisco startup released Guided…

absher-design-the-gregory-project

Fetchin’ Finds Friday: a creative movement towards social design

After focusing on consumerism for so long, we are seeing a movement of artists on a mission to create for social change. By harnessing unique problem-solving skills and owning their altruistic impulses, designers are acting as catalysts to create social change within their communities worldwide. This rise in the designer’s epiphany for personal fulfillment has…

In the Know/How: A Balancing Act in Content and Design

The do’s and don’ts of building memorable blogs   Don’t let anyone tell you any differently – blogging is still a big deal in the business world. 
If you’re doing it right, a well-designed and professional business blog can push your product straight where you want it: to your desired target audience. Before buying into…

The Woot Guide: In the Know/How

As predicted in WebDAM‘s 20 statistics that would be the driving force of marketing strategies in 2014, visual sharing networks continue to be on the rise. But does this mean that we are moving into a post-text era? One sign that might have people saying “yes” is the revolution of emojis. What is an emoji?…