Examples in Clear Value Statements, From the Creative Director

Made in America: more than a label—a social & value statement Recently, I traveled to Brown University to attend A Better World by Design. ABWxD is a Brown/RISD annual combined tech and design conference that hails a community of collaborators and presenters from around the world. The speakers and presenters captivate, amaze and motivate attendees by networking and sharing…

Fetchin’ Finds Friday: refreshing white and water

The fine art of soothing the soul through color & element During a recent trip to NYC, our art director visited a few of the galleries located in Chelsea’s Art District of NYC. Here’s what peaked her interest.  “I don’t know if it was the heat of the July day or the pure need to quench…

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Tuesday Tips: How to change OOH to WHOA!

Top 3 tips to making OOH (aka Out-Of-Home) branded billboards stop them in their tracks, before racing by! 1. KISS Principle – Keep it Simple S—– – your entire message needs to be short enough to read  or imply in 4-5 seconds or less. The road calls for many distractions select a single message, then…

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Wootin’ Web Wednesday: Social Media – It’s all in the Name

SOCIAL MEDIA: as the name implies, it’s all about being social  Before the internet, being a “Social Butterfly” was a necessity to many successful businesses. The [sales] social butterfly needed to be socially dynamic, charismatic, a networker and personally gregarious—all great attributes in sales. In today’s business, “Social [media] Butterflies” can have the added advantage…