The Woot Guide: Should your business show INTEREST in PINTEREST?

“Pinterest, the most popular image-based social-media network, unveiled a new feature. This one’s called ‘interests’ an easier way for users to find and follow pins from people with shared—yup, you guessed it—interests. Todays ‘Interests’ rollout marks the latest major Pinterest upgrade in a string of updates over the past six months. Last April, the San Francisco startup released Guided…

In the Know/How: A Balancing Act in Content and Design

The do’s and don’ts of building memorable blogs   Don’t let anyone tell you any differently – blogging is still a big deal in the business world. 
If you’re doing it right, a well-designed and professional business blog can push your product straight where you want it: to your desired target audience. Before buying into…

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Wootin’ Web Wednesday: Social Media – It’s all in the Name

SOCIAL MEDIA: as the name implies, it’s all about being social  Before the internet, being a “Social Butterfly” was a necessity to many successful businesses. The [sales] social butterfly needed to be socially dynamic, charismatic, a networker and personally gregarious—all great attributes in sales. In today’s business, “Social [media] Butterflies” can have the added advantage…

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Tuesday Tips: Remember, Nobody Said Social Was Easy!

Quantity versus Quality: Too Many Updates Can Muddy the Waters and Drown Out Your Audience! Previously we identified steps 1-3 in building an effective mobile-marketing strategy; now, it’s time to evaluate your social media efforts. The most important part of using social media intelligently is to remember that listening is key: always listen twice as…