First things first: what is a #hashtag? A #hashtag (or as some of us remember it, the “Pound” key) is really just a searchable link or keyword. Hashtags serve as handy shortcuts for users on the web to find topics they are interested in. A main goal in social media marketing is optimizing #hashtags (or…
I usually ask my clients to walk through their brand as if they were a customer using all five senses: what’s the first thing they see? The first thing they hear? Does the environment have a scent or does the product have a scent? Do they encounter a tactile touch experience (packaging or furniture)? And…
When I begin working with a company, medium or small (if they are not a startup), one of my first questions is to ask if they have a brand manual—in most cases, I am surprised to find that is non-existent. A brand manual sets the visual rules of the do’s and dont’s of a brand…
As season slows and comes to an end in Naples, we have time to reflect on all that we have accomplished. We thought it would be a perfect time to share some of our more craftier projects at Absher Design. This annual project challenges us each year to design an invitation for one of the many private…
It’s finally Friday! And here’s my find for the week: 3D art from the British chalk artist Julian Beever, the “Pavement Picasso.” His artwork involves the process called anamorphosis, a distorted projection or drawing that appears normal from one perspective and then as a three-dimensional scene from a particular vantage point. What I admire most is that…
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