Quantity versus Quality: Too Many Updates Can Muddy the Waters and Drown Out Your Audience! Previously we identified steps 1-3 in building an effective mobile-marketing strategy; now, it’s time to evaluate your social media efforts. The most important part of using social media intelligently is to remember that listening is key: always listen twice as…
It’s important to remember that people receive emails all day from many companies, organizations, retailers, etc. Whether they are being notified on their cell phone, desktop or by stumbling across an email at day’s end, you have to find a way to stand out amongst all the clutter in their inbox. Strong email campaigns (or…
How to Convey Your Brand in a “Positive” Light A study by Chute shows that [social media] “posts with images are four times more likely to convey positive emotions than posts with just text, while text tweets are two-and-a-half times more likely to conjure up negative thoughts and emotions than photo posts.” Click here to read more. Knowing the…
What is your mobile-marketing strategy? Maybe you don’t have one yet. Now is the time to formulate and embrace an effective mobile-marketing strategy by following these easy, beginner steps. Step 1: Identify Your Target Audience The first place to start is by identifying your target audience. Who shops your product or service? A sample target…
PANTONE’s color trends forecast that bright white will be surfacing in the near future of fashion, art, media, branding and more due to its symbolic calming influence in a frenetic society. The future shows signs of cultures rediscovering the value of clarity, quiet reflection, mediation and serenity. Some brands that have already taken the cue…
Absher Design Group 