Top 3 tips to making OOH (aka Out-Of-Home) branded billboards stop them in their tracks, before racing by! 1. KISS Principle – Keep it Simple S—– – your entire message needs to be short enough to read or imply in 4-5 seconds or less. The road calls for many distractions select a single message, then…
After focusing on consumerism for so long, we are seeing a movement of artists on a mission to create for social change. By harnessing unique problem-solving skills and owning their altruistic impulses, designers are acting as catalysts to create social change within their communities worldwide. This rise in the designer’s epiphany for personal fulfillment has…
The do’s and don’ts of building memorable blogs Don’t let anyone tell you any differently – blogging is still a big deal in the business world. If you’re doing it right, a well-designed and professional business blog can push your product straight where you want it: to your desired target audience. Before buying into…
As predicted in WebDAM‘s 20 statistics that would be the driving force of marketing strategies in 2014, visual sharing networks continue to be on the rise. But does this mean that we are moving into a post-text era? One sign that might have people saying “yes” is the revolution of emojis. What is an emoji?…
SOCIAL MEDIA: as the name implies, it’s all about being social Before the internet, being a “Social Butterfly” was a necessity to many successful businesses. The [sales] social butterfly needed to be socially dynamic, charismatic, a networker and personally gregarious—all great attributes in sales. In today’s business, “Social [media] Butterflies” can have the added advantage…
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